Case Study: LARGE EUROPEAN UNIVERSAL BANK

MARKET SCAN

 

The Task

To support the Innovation Division and the Corporate and Investment Banking arm of a large European bank in developing its Corporate & Investment Banking innovation strategy.


Our Role

  • We helped our client identify the major innovation trends affecting the industry singling out the trends with greatest impact on their business.

  • We provided a report profiling 20 of the most innovative firms, most of whom were already engaged with our client’s competitors worldwide.

  • We worked with the client to select and prioritise a number of firms.

  • We subsequently worked with the selected firm to fine-tune their proposition to the clients needs.

  • Organised an event in London where the client met with a 6 firms they had selected from our analysis.


Impact

Client is currently engaged with 5 of the firms in the showcase.